On the public 67 MUSIC Top Songs chart on 1 October 2026, thirteen of the top fifteen songs belonged to one singer. Zora Savić has a voice, a face, a record label, a TikTok account and, as of that day, a music video. She does not exist.

Zora is a virtual artist: an AI persona that the studio behind 67 MUSIC, the music studio inside Shela, created and releases under its own label, Inki Records. SheAI News is published by the same studio, so this profile carries the From our studio label. Her artist page is just as plain about it: every one of her songs is marked AI.

The sound

Her page sums her up in two sentences: "Balkan pop-folk and turbo-folk voice with a modern club edge. Big hooks, heartbreak and a beat that does not sit still." She sings in Serbian, the language the studio uses for its own releases.

The notes under each track show how that sounds in practice. "Srećan Rođendan" ("Happy Birthday") runs at 128 BPM with a clarinet hook, trap hi hats and a modulation in the hijaz scale. "Zorica Ti Pali Grad" puts a frula, the folk flute, over a half time trap drop at 142 BPM. "Noćas Sam Tvoja Senka" ("Tonight I Am Your Shadow") is Balkan trap pop with an accordion hook, and "Otrove Moj" ("My Poison") slows down to a 104 BPM pop folk ballad. Fire comes back again and again in the titles: "Ja Sam Vatra", "Ja Sam Ta Koja Pali", "Vatra Koja Gasi Samu Sebe".

Thirteen songs and a chart

Her artist page lists 13 tracks. Six are marked as studio masters, finished at -14 LUFS with safe true peaks, the level streaming services expect: "Zauvek Mlada", "Nema Nazad", "Opasno", "Sunce Moje", "Vatra Koja Gasi Samu Sebe" and "Ja Sam Vatra".

On the Top Songs chart that afternoon, "Ja Sam Vatra" ("I Am Fire") was first, followed by "Zauvek Mlada" ("Forever Young") and "Nema Nazad" ("No Way Back"). The only other artists in the top fifteen were Eva Lin, the studio's tech house DJ, and Zaya Monroe. The chart is small, three public artists in all, and plays are counted inside 67 MUSIC only, so it says more about where the studio stands at the start of October than about a hit.

The video

On 1 October "Sunce Moje" ("My Sunshine") got a music video: three minutes and fifteen seconds of Mediterranean coast at golden hour, a classic convertible, a stone arch over the sea and a performance at a studio microphone. Every shot was generated with AI and edited by the studio. Our release story has the details and the player. On her artist page the video now sits next to the song.

Zora announced it on TikTok in her own voice, so to speak: "I carried the rain until you became my sunshine." Her profile there calls her a "Virtual Soul".

How she is made

Zora was set up the way 67 MUSIC sets up any artist: a name, a look, a voice and written rules for her sound, plus a painted portrait. The about page explains why her songs sound like one singer: "Every song under one name keeps the same voice, sound and character, because the rules are written down once and reused."

The words come first. Lyrics are approved before anything is rendered, under the studio's rules of one feeling per song, a chorus you can sing in one breath and one image per line. Then the music model performs the arrangement and the song is mastered automatically. "Nothing is recorded live," the page says. No session singer stands behind Zora's voice, and no band plays her songs. Our tour of 67 MUSIC shows the same path for anyone who wants to try it.

Where to listen and watch

Zora Savić is a virtual AI artist. Her songs and her video were made with AI by the studio that publishes SheAI News and runs 67 MUSIC and the Inki Records label.