Added to our archive on 1 October 2026. This report is dated to the day of the event.

Apple first promised a Siri that understands what is in your messages, mail and photos two years ago. On 8 June 2026 it finally showed one at WWDC, and in a second announcement the same day told iPhone and iPad owners in all 27 EU countries, Slovenia among them, that they would not get it with iOS 27 and iPadOS 27, and gave no date for when they might.

The new assistant, called Siri AI, runs on the next generation of Apple Foundation Models, which Apple and Google said in January would be "based on Google's Gemini models and cloud technology". It can search a user's messages, email and photos, act inside apps, answer questions about what is on screen and pull current information from the web. For Apple it is a reset of its most criticised product. For Google it is a place inside the iPhone. For the EU it opened a new fight over the Digital Markets Act (DMA), the law that obliges the biggest platforms to give rivals equal access.

  • What: Siri AI, a rebuilt Siri with personal context, on screen awareness, app actions and its own app, unveiled at WWDC on 8 June 2026.
  • Built with: new Apple Foundation Models developed with Google's Gemini models, running on device and on Apple's Private Cloud Compute servers.
  • Why it matters: no Siri AI on iPhone, iPad or Apple Watch in the EU at launch; Apple blames the DMA, the European Commission says the choice is Apple's.

What Siri AI does

Apple opened its pitch by admitting that "there are times when you expect more from Siri", MacRumors reported from the keynote. In one demonstration a presenter asked about a dessert he had heard about at an event; Siri found the details in his Messages history, turned them into a menu for a watch party and drafted a message to his contacts. According to Apple's announcement, Siri AI can draw on personal context across messages, emails and photos, answer questions about the content on screen and go to the web for up to date answers. A dedicated Siri app keeps past conversations and syncs them through iCloud.

"We're delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri," said Craig Federighi, Apple's senior vice president of Software Engineering. It was the last WWDC with Tim Cook as chief executive: Apple had announced in April that he would stay on as CEO through the summer and that John Ternus would take over on 1 September. It also came two years after Apple first promised at WWDC 2024 a Siri that draws on personal context and takes action across apps.

Google inside, Apple's name on it

Apple's WWDC press release did not mention Google. The arrangement had been set out on 12 January in a joint statement: a multi year collaboration under which "the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology". Apple said it had concluded "after careful evaluation" that Google's technology "provides the most capable foundation", and that Apple Intelligence would "continue to run on Apple devices and Private Cloud Compute", Apple's own server system for processing requests privately.

Developers got their own share. At the Platforms State of the Union on 8 June, Apple offered free access to its Foundation Models running on Private Cloud Compute to developers with fewer than two million first time App Store downloads, and said apps could call third party models such as Claude and Gemini through the same Swift interface, MacRumors reported.

Why EU iPhones are left out

Apple's second release of the day was titled "Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27". Apple said that over several months EU regulators had rejected all its proposals, including an intermediary layer called Trusted System Agent that would let rival assistants reach the same features, and a plan to launch Siri AI while rolling out that layer over 18 months. Under the Commission's reading of the law, Apple wrote, it would have to give "any virtual assistant direct access to users' private data". EU users get Siri AI on Mac and Vision Pro, but not on iPhone, iPad or Apple Watch, and EU based developers cannot test the new Siri features in their iPhone and iPad apps. Slovenian is also not on Apple's list of languages that Apple Intelligence supports.

We're deeply disappointed that our EU users won't have Siri AI on iPhone or iPad when we share our new software releases later this year.
Craig Federighi, Apple senior vice president of Software Engineering, Apple Newsroom, 8 June 2026

Brussels answered the next day. "The decision not to roll out Siri AI in the EU is Apple's and Apple's only because absolutely nothing in the DMA prohibits Apple from introducing new products in the EU," Commission spokesman Thomas Regnier told reporters on 9 June, the Associated Press reported. Instead of a compliant solution, he said, Apple had asked for an 18 month exemption, and that was not an option "because it would mean that no AI agent other than Siri AI, by the way, powered by Google, would have an equal chance to be chosen by iPhone users".

What happened next

At the end of June Tim Cook held a virtual meeting with Henna Virkkunen, the EU commissioner responsible for digital policy, 9to5Mac reported, citing the Financial Times. An EU spokesperson called the exchange "constructive", but no result was announced and further talks were planned, heise reported on 2 July. Siri AI began rolling out on 14 September with iOS 27, as a beta in English, with French, Japanese, Korean, Portuguese and Spanish due in October. Apple's release notes that day repeated that Siri AI "will not be available initially in the EU on iOS, iPadOS, and watchOS", described the models as "custom-built in collaboration with Google and its Gemini models", and said that expanded access to server based features, which carry daily limits, "will be available for a fee in the future". For EU iPhones, Apple said only that it was "working hard to find a path forward".